Monday, December 5, 2022
Home Leaders Competencies 4 Downsides of “This Is the Most Important Message Ever!”

4 Downsides of “This Is the Most Important Message Ever!”

If you peruse social media on a Saturday evening, you will likely see ministry leaders sending messages like “Tomorrow is the ONE Sunday you will not want to miss!!!” or “Best Sunday ever tomorrow.”

Or maybe you have sat in church and heard a barrage of announcements, each one promoting an event “that will change your life.”

Or perhaps you have heard a leader say, “If we only had one meeting this year, it would be this one!”

Those who send those messages typically send them over and over again. And it does not take long before you ask yourself, “How many Sunday services can really be the absolute most important one?” “How many life-changing events can there be in one week?” “And which of our 50 meetings is really the one that is THE one?”

People use such strong language to grab attention and to emphasize something that, in the moment, they view as of critical importance. But here are four downsides to every message, announcement, meeting, or event being the most important one in human history, ever.

  1. Loss of trust

When leaders continually guarantee that everything is the best, people quickly stop believing the leader. There is a loss of trust because not everything can be the most important thing. If everything is most important, nothing really is.

  1. Unsustainability

So to not lose trust, leaders can really work hard to make every single meeting and every single weekend service “bigger and better” than the last one, which takes leaders down a vicious and crushing cycle. Continually attempting to one-up your last weekend or last meeting is over-promising that will simultaneously crush leaders and rob them of their credibility.

  1. Over-promising, under-delivering

If leaders insist that everything is most essential, they are inevitably going to over-promise and under-deliver. Rhetoric greater than the discipline of execution results in over-promising and under-delivering. Leaders who hype everything will fail to meet the expectations they themselves set.

  1. The beautiful mundane is minimized

The biggest problem with over-promising is that the sacredness is squeezed out of the mundane. People are taught to crave the spectacular and not appreciate the supernatural presence of God in the regular rhythm of life. The regular weekend service is minimized. The regular meeting is perceived as being relegated to boring and unimportant.

If we teach people to come to church longing for the spectacular, they may miss the supernatural. If we teach people to crave spectacular meetings, they may miss the beautiful rhythm of God working in the midst of the mundane.

Wise leaders don’t promise every single thing is the most important thing.

Eric Geiger
Eric Geigerhttp://ericgeiger.com/
Eric Geiger serves as one of the Vice Presidents at LifeWay Christian Resources, leading the Church Resources Division. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including Creature of the Word and the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Eminem – Stronger Than I Was

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we...

Dj Dark – Chill Vibes

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we...

Leona Lewis – Bleeding Love (Dj Dark & Adrian Funk Remix)

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we...

Silicon Valley Guru Affected by the Fulminant Slashed Investments

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we...

Recent Comments

Ngallendou Dièye on Navigating the Wave of Need
subash on 3 Kinds of Leaders
Ngallendou Dièye on 3 Kinds of Leaders
Eric Richardson on 3 Kinds of Leaders
Malcolm Webber on 3 Kinds of Leaders
Ngallendou Dièye on Our Evangelical Cover-Up?
Mark Larson on Is Competition Wrong?
betty-wiseheartedwomen.blogspo on Is Evangelical Worship Headed for a Huge Crash?
Ngallendou Dièye on 3 Fears that Paralyze Potential
Mwesigye Batatwenda Peterson on Pain
Mwesigye Batatwenda Peterson on 5 Reasons We Struggle to Rest
Michelle Chiappelli Zvyagin on Is Evangelical Worship Headed for a Huge Crash?
Ngallendou Dièye on Why Jesus Let People Walk Away
Jim Sutherland on How to Help Someone Not Change
Ngallendou Dièye on How to Help Someone Not Change
Ngallendou Dièye on Alone in a Crowd
Nancy Watta on Leaders Act!
Dr George Varghese on The Weapon of a Clear Conscience
Ngallendou Dièye on 10 Ways To Lose Great Staff
Ngallendou Dièye on Christian Celebrity Culture
Ngallendou Dièye on What NOT to Say to Someone in Pain
Joel Loewen on How to be Patient
Ngallendou Dièye on A Bit of Advice on Giving Advice
Malcolm Webber on 7 Key Paradigm Shifts
Malcolm Webber on 7 Key Paradigm Shifts
Ngallendou Dièye on 7 Key Paradigm Shifts
Ngallendou Dièye on Leaders Act!
Elisha kakwerere on 10 Reasons Leaders Stop Growing
Ngallendou on The Idolatry of Missions
Kyla Alexander on The Idolatry of Missions
Edgard Abraham Alvarez Muñoz on Little Church, Big Mission
James Ruark on A Church Led By Scholars
Ngallendou on A Church Led By Scholars
Bill Blatz on A Church Led By Scholars
Bill Frisbie on Who Stole My Towel?
niklaseklov on Who Stole My Towel?
Malcolm Webber on We Need to Learn Empathy!
Hansraj Jain on Honoring Your Predecessor