A river will curve with twists and turns in its path to the ocean seemingly without reason. Unlike a river, an organization should plan its curves and turns. Organizational theory tells you that the time for transition (or curving) is … always. Because if you wait until it starts to happen, you are too late. By the time you go through the transition, the organization might not recover from the decline. That is a problem. The challenge is to figure out what the next curve should be, and then the next, and that becomes successive generations of ideas or products or paradigms or forms of organizations.